PPC Advertising
While these services are best utilized in tandem with multiple other marketing techniques, they can also be managed as a standalone channel to serve as a testing ground for new products and services, or in creating a more immediate stream of revenue for slow-ranking industries. The algorithms that control paid advertising services differ greatly depending on the platform and have strict regulations that your business must adhere to, which can make it difficult to manage alone; but that’s where our expertise comes in. Reach Locals can help you create a stunning adset for any platform, monitor the results, and help you market your business to new audiences anywhere.
Facebook Ads
Home to nearly 3 billion active users, Facebook has an advanced ad manager that can accommodate your business needs, but these ads must also follow a complex set of advertising rules. The massive and diverse user base allows our team to show your ad to highly specific audiences, use lookalike audiences, and hand-select who does (and does not) see your ads. By balancing advertising rules with what converts most highly, we can craft a high-performing ad that achieves your business goals. This ability to hyper-target your ads lead to qualified customers clicking through and more meaningful traffic to your website or product.
Instagram Ads
As a highly visual platform, Instagram provides a unique way to integrate your business into your audience’s daily life. It’s critical for ads on this platform to catch the user’s attention and get them to stop scrolling long enough to engage with your offering and click through. Our team can help your brand survive in this visual environment, not only creating engaging ad copy and offerings but effective graphics and videos to catch your target audience’s attention immediately.
Google Ads
For many businesses, Google ads are the mascot of all paid advertising campaigns, allowing their listings to show not just in the top result for organic search, but above all other results in the very top ad position. This type of advertisement is most helpful for lead generation, product placement, and websites with a strong offering to new traffic. Still, Google ads can be highly competitive and difficult to run efficiently, which is where our team’s ad expertise comes in, helping your business optimize its Google ads listings and split-test different marketing techniques to determine which converts best with the lowest cost per click.
Pay-Per-Click Management
Home to nearly 3 billion active users, Facebook has an advanced ad manager that can accommodate your business needs, but these ads must also follow a complex set of advertising rules. The massive and diverse user base allows our team to show your ad to highly specific audiences, use lookalike audiences, and hand-select who does (and does not) see your ads. By balancing advertising rules with what converts most highly, we can craft a high-performing ad that achieves your business goals. This ability to hyper-target your ads lead to qualified customers clicking through and more meaningful traffic to your website or product.
YouTube Ads
As a method of advertising that’s only now gaining in popularity, these video ads work very differently than other text-based ads, which makes them difficult for many agencies to do. With more users moving away from TV and streaming services in favor of YouTube, there’s more opportunity than ever to advertise your business in this visual format. Our team has experimented with YouTube ads and discovered what works, analyzing the algorithms and identifying key factors for conversion to set your video ad up for success. We keep up with the latest ad manager changes, allowing us to pivot with new developments in the algorithm and backend layout, meaning there’s little to no downtime for your business between platform updates.
Google My Business
Your local business’ most valuable asset is its Google My Business profile, where it combines the features of useful navigation links, public reviews, imagery, and location information all in one easy listing connected with Google Maps. By mixing the eye-catching marketing techniques of paid advertising copy with local organic SEO tactics, our experienced team can rank your website to the top of the Map Pack quickly.
Targeting local and hyper-local audiences has never been easier than with Google My Business optimization services from Reach Locals. We’ll help you build out your business listing from scratch or optimize a pre-existing listing to get it showing above the fold for search terms that are relevant to your offering.
LinkedIn Ads
While other social platforms focus on the personal aspect of an individual’s life, LinkedIn promotes connections between business professionals, greatly changing how businesses need to treat their paid social advertising.
With these new demands comes different messaging and methods of audience targeting. Ideal for businesses who want to capture the attention of these professionals, these ads can combine links, text, and imagery, all while still allowing users to engage with the post. By discovering the most effective ad copy and imagery, our team can boost user interaction with your lead magnet, recommending improvements and adjusting your target audience based on how the adset performs.
Email Marketing
While the landscape has evolved in previous years, many businesses have failed to change how they perform this type of marketing, writing it off as an obsolete method. Email marketing is still an effective way to gain new customers, especially in B2B applications and as a part of an organic content marketing campaign.
With help from our experienced team, you can automate effective email marketing. We’ll take care of everything from open rate split testing to discovering what copy promotes click conversions best, putting your products and services in the spotlight.